As a salesperson, you have a lot on your plate. Not only do you have current customers you need to give your attention to, but you also need to be actively seeking new clients in order to meet your monthly sales quota. What if I told you that you could make it so meeting your sales quota was a whole lot easier, all with a few minutes a day on social media? Well, I’m about to.
You Don’t Need to Re-Create the Wheel
Your marketing department spends a lot of time developing great content and social messages in order to try to attract customers. They have the experience and knowledge of what type of content works best, and use that every day when crafting their messages. Don’t try to re-create the wheel. Take a minute or two each day to check out your company’s social channels and share content that you think would resonate with your connections. Not only will you be helping your company get its content out there, but you will also keep your name on the top of your connection’s minds when they see your daily posts.
Develop Your Thought Leadership
By consistently sharing your company’s content related to the product or service you have to offer, overtime you will begin to develop thought leadership.
When someone runs across a problem and they’re looking for a solution in a product or service that you have to offer, chances are you will be the first person who comes to their mind. By sharing your company’s content on a consistent basis, you become the go-to resource when current and potential customers what more information about what you have to offer.
The Power of Many
When your company page, you, and five of your fellow salespeople decide to share the same post, there is an exponential increase in the amount of potential viewers to that content. The more views that piece of content has, the easier it will rank in search engines. The more the article shows up in search engine results, the more people that will come to your site. The more people that come to your site, the more leads that will be generated. The more leads that are generated, the greater your potential to close a sale. See how powerful a simple share can be?
The video below goes into greater detail on the power social sharing can have.
As you can see, a simple social share can have a dramatic effect on your success as a salesperson. By simply sharing a few posts a week you are able to keep an active social presence, build your thought leadership with current and potential clients, and help create a consistent stream of warm sales qualified leads that you can follow up with. The few minutes you spend sharing each day can have a very positive effect on your professional career. So my question to you is, why wouldn’t you?
With a passion for helping, both consumers and businesses, I enjoy using my knowledge and skills to create engaging social posts and interactions that start a prospect on their inbound journey. As the Inbound Social Lead, I utilize my social media and interpersonal skills to develop and nurture one-on-one relationships between a business and their customers. When I'm not at the office, I enjoy spending time outdoors (fishing and floating on a tube are my favorite) or crafting on my kitchen table.