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Blogging Case Study 

See our strategic approach to content development and blogging in action with Williams Integracare.

See for yourself: The Impact of Blogging

Click here to Download the Blogging Case Study

Gone are the days of hitting LIVE on a website and letting it act as an online business card or www-style billboard. The websites of today, the digital landscape 3.74 billion Internet users peruse, are being tasked with more than ever before. Creating and distributing content to users has now become websites’ number one goal.

In Central Minnesota, there’s such a thing as market saturation when it comes to being a healthcare facility located very, very near a major healthcare system made of nearly 10,000 employees, six facilities, and 17 clinics. In the case of Williams Integracare Clinic, blogging increased customer conversion by a hefty 200 percent.

Learn what we did, how we did it, why we did it, and what the outcome was in this content development and blogging case study.

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