A more effective + strategic approach to email marketing
Leighton Broadcasting is not only one of our clients, but our sister company. We noticed their email click-through rates were less than we’d like to see. Since they send so many emails and the content varies so much from email to email, the only consistent variable was the template.
So, we set out to make improvements, track the changes along the way, and analyze the data to make sure we were making the right adjustments for the end-user.
Learn what we did, how we did it, why we did it, and what the outcome was in this email marketing case study.