Content marketing is at the core of inbound and everything we do revolves around crafting killer content. From writing a blog, to an email, to call-to-action copy - content is everything.
Storytelling. That’s an Easy way to Define Content Marketing.
It’s also an inbound marketing service focusing on long-term strategy built on a strong relationship with your audience. It’s a holistic, all-encompassing system to speak to your prospects, customers, competitors, influencers, and employees. Clients often cite content production and consistency as some of the biggest hurdles their organizations face. Knowing what your prospect needs in order to find your company, establish trustworthiness, as well as how to do it in a dynamic, repeatable way requires a content marketing strategy.
Inbound Marketing + Content
What is content marketing? The how to the what. Content marketing is using relevant, valuable information to attract your customers. It’s about engagement, value, and establishing a trusting relationship.
Our Step-by-Step Process
to Content Marketing
Determining who your personas are and how they prefer to consume content is the first step. The goal of content marketing is methodical:
Brand Awareness
Lead Generation
Nurturing
Conversion
The Role of SEO + KTR
All roads within inbound marketing lead to conversion, but how direct and intentional is your company about that path? Be intentional with the language you use: make Google and the user find synonymous value in your website’s content.
Blogs + Pillar Content
Because everything is based and built on the inbound methodology, content follows suit. Pillaring content is a similar way to approach a broad or wide topic, and the process supports the need to strategize and produce a large volume of organized content quickly. It’s preferred by the content team, helps clients see the bigger picture, and consistency is easier to achieve with pillaring.
The Numbers Don't Lie
63%
63 percent of marketers are committed to content marketing, yet only 22 percent are extremely successful.
