What is Search Engine Optimization?
If you can’t be found, you can’t do business. It’s no secret the average user faces a lot of clutter and content looking for what you’re trying to say. The power of words – the right words – will help rank. Rank isn’t everything, however. That’s what content and a dynamic site are for. But, it’s a start. Keyword research (or keyterm; they’re synonymous) is a powerful tool aimed at further understanding the unique needs of your buyers.