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The Ultimate 2020 Marketing Planning Kit

Guides, templates, and how-tos that will help you dominate your 2020 sales & marketing plan.

Marketing is Hard. Leighton Interactive Makes it Easier.

We are data-driven like there’s no tomorrow. One stat that has been particularly sticky for me once I read it? Via CoSchedule, “Marketers with a documented strategy are 313% more likely to report success.” Strategy. How does that word make you feel? Stressed? Flustered? Incapable? Pressured? Or have you embodied it — instead feeling inspired, motivated, capable, crushable? For a lot of marketers, strategy feels … unattainable or ambiguous. What does it even mean? Where do I even start?

Well, you can start right here by downloading our all-in-one massive marketing kit. Don’t worry; massive doesn’t mean overwhelming. We included everything necessary to craft your own marketing strategy no matter your role or size of company. Everything is scalable, and everything is pretty clearly laid out within. If you need some help working through these resources, we’d love to chat. You can get in touch with our new business team.

Ready to check it out? Here’s the teaser list:

  • Business Goals & Budgets
  • ID’ing your Target Market & Persona(s)
  • Mapping the Buyer’s Journey
  • Campaign Tactics (aka, the work)
  • Templates for Content, Social, & SEO
  • Distribution & PR 
  • Can’t Miss Tools We Love the Most!
  • Benchmarking 101 — Why You NEED It
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Get the kit and get strategic!

JENNIFER LAWRENCE
Vice President

Leighton Interactive

Business Goals, Budget, & Where Marketing Fits

Time to Align. Marketing is More Than Your Marketing Team.

The Marketer’s Map The Marketer’s Map: Tactics Based on the Buyer’s Journey

Because Navigation is Always Easier with a Map. Guide your business in the right direction.

Download the Marketing Map Guide

Identify Your Market, Buyer, & Customers

Who Are You Trying to Reach? Are You Sure?

Buyer’s Ultimate Journey (to You) Buyer’s Ultimate Journey (to You)

Are you mapping your buyer’s next move? Here’s how.

Download the Infographic
ABM Buyer Profile ABM Buyer Profile

Defining Your Ideal Buyer Profile in 3 Steps.

Download the ABM Buyer Profile

Campaign Trail: Tactics for Success

Digging the Ditch, Laying the Groundwork, Doing the Work.

Marketing Campaign Template Marketing Campaign Template

Planners Gonna Plan; Put Your Work to Work.

Download the Campaign Template
Content Distribution Checklist Content Distribution Checklist

Your Content Deserves to See the Light of Day. Check.

Download the Distribution Checklist

Seeing is Believing — Put Your Tactics to Work

For Everything, There is a Template. Here’s Yours.

Content Calendar Template Content Calendar Template

When You’re Intentional About When and How You Create Content, Everyone Wins.

Download the Content Calendar Template
Social Media Calendar Template Social Media Calendar Template

Because Social Media Should Never Be an Afterthought.

Download the Social Calendar Template
Social Media Best Practices Social Media Best Practices

More About Them, Less About You. How, When, & Where to Post Best.

Download the Social Media Best Practices Guide
Smarketing SLA Template Smarketing SLA Template

Dream Team: a New Sales and Marketing Vision.

Download the Smarketing SLA Template
ABM Outreach Template ABM Outreach Template

Marketing and Sales Work Better Together.

Download the ABM Outreach Template

Marketing Requires Elbow Grease & a Big Toolbox

A List of Our Can’t Miss, Love-So-Much Tools.

HubSpot

HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

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HotJar

Hotjar is a powerful tool that reveals the online behavior and voice of users. By combining both Analysis and Feedback tools, Hotjar gives users the 'big picture' of how to improve a site's user experience and performance/conversion rates.

Learn More
Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Learn More
Wistia

Wistia is a video-software company that provides video-hosting services for businesses, including adding videos to the web, tracking performance and building audiences.

Learn More
Databox

Databox is a business analytics platform that pulls all data into one place to better track performance and discover insights in real-time.

Learn More
Canva

Canva is a simplified graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.

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Buzzsumo

BuzzSumo is a research and monitoring tool. It allows users to find content that is most shared on social media channels. Users can enter their own domain or another domain, and see what has been shared socially. Easily find influencers related to particular topics.

Learn More
AHREFS

AHREFS is a digital marketing analysis tools used for preparing audit report, backlink analysis, URL rankings, competitive analysis, and more. It is used extensively for SEO analysis and is also useful for keyword analysis and website rankings.

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Cision

Cision is a public relations and earned media software company and services provider. It covers all aspects of user communication needs, helping businesses reach, target, and engage your audience.

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Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn More
Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Learn More

Build a Better Benchmark: Reporting & Auditing

How Else Will You Know if Your Efforts are WORKING?

Marketing Benchmarks Guide Marketing Benchmarks Guide

If You Don’t Even Know Where to Begin, Start Here!

Download the Benchmarks Guide
Website Audit & Tools Guide Website Audit & Tools Guide

It Might be Beautiful, But Does it Work? See for Yourself.

Download the Website Audit Guide
SEO & Technical Audit Benchmarks Guide SEO & Technical Audit Benchmarks Guide

The Good, the Bad, and the Superbly Ugly Data of Web Functionality.

Download the SEO/Tech Audit Benchmarks Guide

The Leighton Interactive Methodology

We hope you found this strategy toolkit helpful as you map out your future marketing & sales plan! At Leighton Interactive, we specialize in combining data, research, creative, and tactics to help address the areas we outlined above and align marketing and sales efforts. Our goal is to always help our clients move the needle on their business and revenue goals. If you're interested in seeing whether we are a good partner fit to help your company accomplish goals, let us know. We'd love to start a conversation.

Have Questions or Need Help? Get in Touch

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About Leighton Interactive

Leighton Interactive is an inbound marketing agency headquartered in St. Cloud, MN. It began operating in 2009 as a two-person website design company and has quickly grown into a full-service agency with a wide range of inbound and digital service offerings. Leighton Interactive acquired their second location in Green Bay, WI in 2017 and now has more than 25 employees. Our team has worked with clients throughout the midwest and nationwide from various business verticals. Interested in learning more? Check out our website.
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