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Posted by: Dominique Bohler on Fri, Jul 27, 2018

How Do You Prove Social Media ROI?

This content was syndicated from its original post on 5/23/18 at: https://databox.com/social-media-ROI 


Databox recently teamed up with Sprout Social to learn more about the challenges agencies face in selling, tracking, and reporting on the ROI driven from their social media marketing efforts.

We heard common challenges around setting goals and expectations, optimizing ad spend, and tracking and attribution.

However, the social media marketing landscape has matured.

Agencies have grown accustomed to the pushback and have identified the tools, processes, and reporting techniques to successfully communicate the ROI of their efforts.

After surveying 57 agency professionals, we learned about the tools they use, the specific metrics they track, and how they tie everything back to business goals.

Here’s what they had to say…

Read Leighton Interactive's Tip

About Leighton Interactive

Leighton Interactive is an inbound marketing agency located in St. Cloud, Minnesota that is passionate about demanding and driving results. Their tribe of experienced marketing, development, and design professionals foster dynamic solutions for their business partners’ goals and objectives. Leighton Interactive focuses on branding, email marketing, web design, blogging, and campaign strategy development for all industries and sectors. For more information, visit leightoninteractive.com

Media Contact Information
Dominique Bohler
(320) 257-3083

Categories: Online Mentions

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