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Posted by: Dominique Bohler on Mon, May 01, 2017

What’s The Future Of The Creative Industry?

Brandon Philbrick, Creative Director at Leighton Interactive

“I see the future of the creative industry continuously leaning towards a user-centric point of view that is dominated by originality. Although clever and eye-catching creative will never become obsolete, the lens at which it is viewed will be dominated and led by what the user needs and has never seen. Users will continuously be flooded with so much disposable content, that anything without an immediate and specific interest will be overlooked. Consider the multiple life hacks, gimmicks, and tricks that are used today and how much traction they get – it’s simply because they are new and fresh. The creative industry will want to prepare for much more of this. Its future will not only demand creativity and problem solving but complete originality and the ability to create and share what’s never been done before.”

Categories: Online Mentions

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