Leighton Interactive first started working with Nelson Bros. Cutting Edge Catering to promote their catering abilities for weddings and corporate parties. With the name sake Nelson Bros., already linked to the restaurant at the Clearwater Travel Plaza, brand awareness was a challenge, as well as general awareness of the catering services available.
We needed to create a better brand identity for Nelson Bros. Cutting Edge Catering. With general awareness and lead conversion as the goal, we put together a social media-led campaign to focus on both corporate catering and wedding catering. Website updates also needed to be made to reflect brand clarity and service offerings. We also employed paid social media ads to reach those who are looking for catering services.