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Their Challenge

Leighton Interactive first started working with Nelson Bros. Cutting Edge Catering to promote their catering abilities for weddings and corporate parties. With the name sake Nelson Bros., already linked to the restaurant at the Clearwater Travel Plaza, brand awareness was a challenge, as well as general awareness of the catering services available.

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Our Solution

We needed to create a better brand identity for Nelson Bros. Cutting Edge Catering. With general awareness and lead conversion as the goal, we put together a social media-led campaign to focus on both corporate catering and wedding catering. Website updates also needed to be made to reflect brand clarity and service offerings. We also employed paid social media ads to reach those who are looking for catering services.

Stats Galore!

155
Social
Interactions
879
Users From
Facebook Ads
208
Web Sessions
From Social
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"As a partner with Leighton Interactive for the past six years, they have been integral in our digital interaction with our customer base. It has evolved from a “dip our toes into the water” of social media to an increased level of comfort and trust in their strategies and creative ideas for reaching our audience and business goals. Leighton Interactive is just that…interactive and, as their client, we continue to feel part of the process and implementation of team marketing plans. Most importantly, the Leighton Interactive associates globally understand our “big picture” and all proposed marketing plans presented are the “total package"

Becky Thorpe | CFO, Clearwater Enterprises, Inc.

The Results

Throughout all campaigns, social media brought 155 interactions with 348 clicks. They increased Facebook followers by 6.4 percent which brought in 40 new prospective customers, seven of which became new contacts. During the catering campaign there were 208 website sessions that came from social. Paid Facebook ads reported, from Google Analytics, 397 users and 6 from organic Facebook posts from the Corporate Catering campaign. Of special note are the numbers we see across all campaigns. Google Analytics reports 879 users between paid and organic Facebook ads across both the Corporate and Wedding campaigns.

Content and Social


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Infographics


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Photography


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