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Who is Marco?

Marco is a leading technology services provider with 1,140 employees that serves more than 32,000 customers from its 49 locations throughout the Midwest. Minnesota is home to 16 of those locations. They’ve been a partner of Leighton Interactive since 2013. Here’s a visual timeline of challenges they presented to our agency, how their needs continue to evolve, and some notable highlights along the way.

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It all began with a little blue bird.

Marco hired Leighton Interactive to walk them through a Twitter business strategy in 2013.

Here is the technology company’s very first tweet:

Let’s build a lead-generating machine

We encouraged Marco to look at at their website and consider what it could be: a legitimate sales tool, a lead enhancer, and a revenue generator. This required heavy key term research, persona development, and a need to establish the buyer’s journey as part of Leighton Interactive’s web design process. We revamped their website from top to bottom, creating a website that not only encouraged lead generation, but also improved their brand.

Then came content

Marco’s first inbound marketing campaign was modest, even by 2013 standards. Focusing on one business vertical, Managed Print Services, we drew up a campaign that featured the tactics that would get that new website to perform. Three blog posts a month. AdWords. SEO. Six downloadable offers. eNewsletters. Social media – and, yes, Twitter.

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In that first year …

Lead Count Increased By 155%

155%

Total marketing reach grew 19%

19%

Email database hit 13,500 contacts

13,500

And, $1M in revenue was generated

$1M

The Paradigm Shift

For the first time in Marco’s 40+ year history, marketing becomes an investment instead of an expense.

"Marketing became, for the first time in our company's history, a direct revenue generating force."
– Jeff Gau

Open the Throttle

Based on the success of their very first campaign focused on a single business vertical, Marco forges ahead with the rest of its business sectors – right around 10 – and has us develop multiple inbound marketing campaigns. Any previous marketing modesty or calculated risks where Marco was concerned – long gone. They were ready to open the throttle, and we were right there with them. 

Paradigm Shift

Getting M:Powered

Technology personified. Together with another agency, Leighton Interactive crafts Marco’s m:powered campaign to showcase the client as the hero. Finding the right technology for your business is a powerful thing. Marco's performance-driven approach empowered their customers to work smarter, dream bigger, and take technology further.

Technology as a Superhero

Who says tech can’t be playful? Together with the team at HP Printers, Leighton Interactive creates a video blog comparing the brand’s new line of PageWide XL printers to Tony Stark – aka Iron Man® of Marvel® fame. Perhaps you’ve heard of him?

Superhero

From the 50-yard line

Marco hosts its inaugural Tech Tradeshow at U.S. Bank Stadium and employs Leighton Interactive to pioneer a truly inbound-focused tradeshow event – a first of its kind and the biggest scope Marco had taken on. Our team managed the campaign for promotion and visibility as well as day-of social and PR efforts. The event included over 600 attendees, 116 vendors, 37 exhibitor booths, and 20 separate breakout sessions filling up the turf.

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Results of the Event

Number of Atendees

600

Number of Vendors

116

Number of exhibitor booths

37

Number of breakout sessions

20
Homepage Revamp

Joint Powers

We kicked off a campaign for Sourcewell (formerly NJPA) in order to better serve Marco’s customer base of nonprofit entities: education, government agencies, and charitable organizations.

Homepage Revamp

High impact pages were given better visibility and organized intuitively, resulting in a 15% pageview increase and a 25% better bounce rate.

Future Proof

Marco and Leighton Interactive’s partnership has paved the way for how an entire inbound marketing agency can assist a company with its ongoing sales, marketing, and creative efforts successfully, and continually. We’ve supported and fostered continued growth and changing leadership. We’ve facilitated interdepartmental teams at Marco to work together smarter and more collaboratively. And … where there’s the opportunity of: What’s next?

To Date

Number of Tweets

5,300

Number of Blogs

1,005

Number of Leads

1,186

Total Revenue

$2.9M
Marco is just one illustration of our long-term and ongoing partnerships. If  you'd like more stories or are curious what your own brand's future timeline  could look like, we can help. Get In Touch