Walker Methodist had a lot going on. With their (at the time) 10 locations, they had 10 separate teams, 10 lead tracking systems, and 10 different ways of doing things. They needed brand awareness as a way to unite their internal operations across locations just as much as they needed it to show the outside world who they were. And we were ready to help them do just that.
Our approach was two-fold: work to create awareness for Walker Methodist as a brand and establish them as a key player in the senior living industry. We dug in and really got to know who Walker Methodist was and how they wanted to present themselves to the world. We established a brand voice and began filling their website with blog topics that spoke directly to their website visitors.
We did all of this using an inbound marketing methodology.
Next, we created free, downloadable offers that helped their website visitors get to know the senior living industry and prepare for transitioning into a new home at their own pace. We provided many opportunities for website visitors to get to know Walker Methodist as a brand, too. With all this content, we developed workflows that simultaneously educated and nurtured potential residents to consider Walker Methodist.