The relationship people have with their healthcare provider and/or physicians are intimate. And a great amount of trust must be built. Let’s be honest, we’ve all scoured Google when we have an illness or injury. And the information we gather is few and far between an actual diagnosis. That’s what Williams Integracare Clinic wanted to fix. They wanted to be a source of information for ailing people to trust and gain information from to find their preferred healthcare provider. And they wanted an integrated approach where all needs could be met with continuity, under one roof. So, they came to us.
Williams Integracare Clinic is a locally owned and operated integrated healthcare facility offering specialty care in chiropractic, family practice, and physical therapy. They are located in Sartell, MN - a suburb with just over 16,200 residents. Why do these details matter? Because less than five miles away, in St. Cloud, MN, lives a major healthcare system made of nearly 10,000 employees, six facilities, and 17 clinics. They needed to stand out amongst the competition and gain recognition for their expertise.
Once we met the staff of Williams Integracare Clinic, we knew we had to showcase who the clinic’s providers were. We wanted potential patients to become familiar and comfortable enough to make an appointment based on bios and specialties. The tricky part – healthcare isn’t necessarily looking for typical “leads” of the sales-type.
We chose to implement blogs highlighting providers’ experience and credentials. Their website became a platform for thought leadership and a place to uncover healthcare questions and issues. Blog topics spanned a wide range of healthcare; authored by the clinic’s chiropractic, family medicine, and physical therapist. Williams Integracare’s business became personal, because health IS personal. They built a community and trust by connecting people who are looking for answers, resources, and advocates to the source best suited to meet their needs; the basic component of inbound marketing.