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Posted by: Dominique Bohler on Apr 11, 2018 8:53:50 AM

Building Brand Identity And Awareness for Immel Construction

ST. CLOUD, MN (Mar. 20th, 2018)  Immel Construction, a building company based out of Green Bay, WI., plans to bring a new mobile responsive website, content marketing/social strategy, and brand material overhaul to their company in 2018 with the assistance of Leighton Interactive. The marketing agency's goal is to create assets and materials that enable online awareness and conversion opportunities. 

Leighton Interactive will begin their partnership by assisting in the refresh of Immel Construction's mission statement, value proposition, and corporate taglines. These will be utilized, along with research and strategic development, to update the company website by the spring of 2018. The website will be optimized for user experience, conversion in sales and partnership opportunities, and created for a responsive mobile experience.

After the launch of the site, Leighton Interactive will create and execute a content marketing and social media campaign using the inbound methodology. This campaign will focus on increasing social media presence, brand awareness, and lead opportunity within select business segments - it will also include the implementation of a CRM. 

Leighton Interactive's Creative Services Manager, Clare Richards, stated the following about the upcoming project and partnership with Immel Construction: 

"I'm very excited to be working with Immel because of the incredible potential and impact their marketing efforts could have when backed with the inbound methodology. In an industry that often focuses heavily on imagery and less on SEO-driven content, Immel has an opportunity to differentiate themselves from their competitors by having a beautiful website AND a strong content presence." - Clare Richards 

Immel Construction has worked on renovations and projects for clients such as Walmart, Menards, Sam's Club, and the Greater Green Bay YMCA. Photos of their projects can be seen below and on their online portfolio.

caption: St Mary’s Hospital Medical Center (by Roemer Photography)

caption: Greater Green Bay YMCA (by Shay Photography)






Categories: Press Releases

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