United Way of Central Minnesota & Leighton Interactive Partner to Reach New Audiences
A study this year shows Millennials’ likelihood to engage in the future is stronger than other generations.
[ST. CLOUD, MN]October 15, 2019 - Leighton Interactive, an inbound marketing agency, announced it has been selected by United Way of Central Minnesota board of directors as its long-term marketing partner. Together, the companies will strive to build a strong and purposeful connection with residents in varying generations.
United Way of Central Minnesota is a non-profit organization dedicated to creating long-lasting change in the St. Cloud community. With the help of local volunteers and organizations, United Way is able to provide resources and support for the community’s ever-changing needs and human service issues.
"We are thrilled to be partnering with Leighton Interactive on our next marketing campaign. Our teams have crossed paths during workplace campaigns and volunteering events, but we now have the chance to make an even greater impact in the community, together,” said Larry Olness, President & CEO of United Way of Central Minnesota.
Over the next year, Leighton Interactive will employ efforts designed to increase awareness, engagement, and database growth throughout Central Minnesota. To celebrate the new partnership, the Leighton Interactive team participated in the United Way’s 27th annual Day of Caring, a single day where 600 volunteers complete more than 1600 hours of service – equaling approximately $46,450.
“One of our core values is to serve others, which perfectly aligns with the work United Way does for the community. We are honored and humbled to be selected by the United Way of Central Minnesota board members as their marketing partner,” says Dan Soldner, President of Leighton Interactive.