Your brand is a community
And just as there are many facets and important elements to a community, the same goes for your brand. From your brand intention, to your culture, your voice, messaging, identity, and all of the visuals and icons that hold it all it together – all of these working together in tandem is what your brand is. We're here to help you find your purpose, clarify your culture's message, and develop how it looks and sounds from your logo to the last word on your website.
You build a brand to gain commitment. It starts with commitment to your consumers and your customers, and in turn, your brand will earn theirs. Keep delivering on that intention – ultimately, your brand intention – and you will have your own community of believers, evangelists, and promoters. This is why we start with branding at Leighton Interactive. Everything we do derives from your brand, and stays consistent with your community.
So what else goes into a strong brand?
Why? Start here.
People buy why you do what you do, they don’t buy the what. Why are you in the business or industry you’re in? This is where you drive loyalty within your community. When you decide what’s most important for your brand, the infrastructure of your company will emerge and you will have a great foundation to build upon. Take a look at how we’ve helped our clients define their WHY.