Plug In to your Audience
Podcasts connect you as the content creator with your audience, the content consumer in a whole other dimentions. It gives a you a voice, and a personal touch that a website or blog can't do. It's real. It's live. It's human.
They give you a chance to put yourself out there as the industry expert, and is something your consumers trust and appreciate. As an industry leader, it also gives you a chance to expand your network. You will bring in leaders for interviews, gain valuable knowledge through them, and return the favor in the process.
I’ve said over and over again, writing is not my strongest skill but I can talk to a wall. Podcasting was the perfect solution! It has given Next Monday the opportunity to grow our marketing reach in a format that works well for us."
– Kelly Sayre, Next Monday