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Beyond Simple eNewsletters: Email Marketing ROI

More than a newsletter, email marketing can have a significant effect on your marketing efforts if it's done right.

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What is SEM?

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

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Mapping the Creative Process: Marketing Campaign Strategy 101

Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.

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Online Recruiting the Right Way

We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and more businesses struggling to find and hire the right candidates, I’m guessing demand for online recruiting is only going to increase. Here’s a look at how we’ve made it work.

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How Often Should I Redesign My Website?

The web is changing faster than ever. You and your business need to keep up. And that means keeping your website current with fresh content, modern visuals and most importantly giving your users what they want. If your website isn't doing that, it just may be time for an update!

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Beyond Simple eNewsletters: Email Marketing ROI

Beyond Simple eNewsletters: Email Marketing ROI

Email Marketing

More than a newsletter, email marketing can have a significant effect on your marketing efforts if it's done right.

Read More

What is SEM?

What is SEM?

Paid Media | SEM

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

Read More

Mapping the Creative Process: Marketing Campaign Strategy 101

Mapping the Creative Process: Marketing Campaign Strategy 101

Inbound Marketing | Strategy & Campaigns

Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.

Read More

Marketing questions? Inbound is the answer.
Online Recruiting the Right Way

Online Recruiting the Right Way

Recruiting

We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and more businesses struggling to find and hire the right candidates, I’m guessing demand for online recruiting is only going to increase. Here’s a look at how we’ve made it work.

Read More

How Often Should I Redesign My Website?

How Often Should I Redesign My Website?

Website Design

The web is changing faster than ever. You and your business need to keep up. And that means keeping your website current with fresh content, modern visuals and most importantly giving your users what they want. If your website isn't doing that, it just may be time for an update!

Read More

3 Rules of Blogging & Why You Can, And Should, Break Them

3 Rules of Blogging & Why You Can, And Should, Break Them

Inbound Marketing | Marketing | Content | Blogging

Here at Leighton Interactive we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create.

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Make your brand better & more successful
5 Web UX Myths

5 Web UX Myths

Website | Website Design

Today, most websites are mobile responsive and designs are well thought-out and executed, but there are still common UX misconceptions that people frequently believe. Here are five that we deal with on a regular basis when working with our website clients.

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What are Calls-To-Action? And Does My Website Need Them?

What are Calls-To-Action? And Does My Website Need Them?

Advertising & Marketing | Inbound Marketing | Website | Demand Generation

What is a Call-To-Action anyway? Why do people keep talking about them? Are they really that big of a deal? Find out here!

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How to Do Keyword Research for the Perfect Blog Title

How to Do Keyword Research for the Perfect Blog Title

Inbound Marketing | Content Marketing | SEO

There are dozens of ways to do keyword research. I’m going to delve into one of them. I call it the Rabbit Hole Method and it will help you craft the perfect blog title every single time.

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