Here’s how inbound marketing made Next Monday the hero for thousands of people … and how those thousands are just the beginning.
More than a newsletter, email marketing can have a significant effect on your marketing efforts if it's done right.
SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.
Campaign strategy connects everything. Once agreed upon goals have been identified, a campaign will flesh out the common threads through every piece of content.
We’ve had quite a bit of success helping our clients with their online recruitment efforts, and with more and more businesses struggling to find and hire the right candidates, I’m guessing demand for online recruiting is only going to increase. Here’s a look at how we’ve made it work.
The web is changing faster than ever. You and your business need to keep up. And that means keeping your website current with fresh content, modern visuals and most importantly giving your users what they want. If your website isn't doing that, it just may be time for an update!
Here at Leighton Interactive we live by the mantra that rules were meant to be broken. Why? Because we are creatives and we don’t like to be put in a box and told what we can and can’t create.
Today, most websites are mobile responsive and designs are well thought-out and executed, but there are still common UX misconceptions that people frequently believe. Here are five that we deal with on a regular basis when working with our website clients.
What is a Call-To-Action anyway? Why do people keep talking about them? Are they really that big of a deal? Find out here!