<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=771842102927617&amp;ev=PageView&amp;noscript=1">

Marketing Like a Mother

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

Read More

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

Read More

Using Data to Improve the Effectiveness of B2B Content Marketing

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

Read More

9 Types of Video Production to Incorporate into your Marketing Efforts

Video in marketing strategies is all the rage. Why is video so important? Well, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.

Read More

Writing for Your Personas and Not Your Brand

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

Read More
View Topics  
Marketing Like a Mother

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

Read More

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

Public Relations | Content

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

Read More

Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

Read More

Marketing questions? Inbound is the answer.
9 Types of Video Production to Incorporate into your Marketing Efforts

9 Types of Video Production to Incorporate into your Marketing Efforts

Video in marketing strategies is all the rage. Why is video so important? Well, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.

Read More

Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

Read More

What's the Deal with Continuous Website Improvement?

What's the Deal with Continuous Website Improvement?

Strategy & Campaigns | Website

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.

Read More

Make your brand better & more successful
The Video That Launched A Life-Saving School Communication Tool

The Video That Launched A Life-Saving School Communication Tool

Impact Award Submissions | Video

You can’t put a price on your child’s safety–or, can you? While every parent would tell you–myself included–that they’d spend any amount of money to ensure their child is safe at school, Badge Messenger aims to make that hope a reality across the nation.

Read More

Cheers to Bernick’s: An Inbound Growth Story

Cheers to Bernick’s: An Inbound Growth Story

Impact Award Submissions | Lead Nurturing + Scoring

Learn how Bernick's has changed their focus in the last year to tailor to their leads and put sales and marketing under one roof.

Read More

You Just Gotta Hear it for Yourself: The Audio Video Extremes Impact Story

You Just Gotta Hear it for Yourself: The Audio Video Extremes Impact Story

Impact Award Submissions | Website Design

Audio Video Extremes wanted to share their story through an engaging website that's easy to digest. That's where Leighton Interactive came in.

Read More