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Abigail Black

About Abigail

I’m a doer and a mover. As an Inbound Marketing Lead at Leighton Interactive, I apply marketing strategies for our clients and ask a ton of questions. This means I help with some of the production of work that gets done on behalf of our clients: think content calendars, reporting, and other inbound marketing practices. As a lead, I focus on the big picture, connect the dots, and work to initiate change. When I’m not at work, I enjoy being a mom, going to the gym, and spending time with my family. Things I love: coffee, anything and everything coconut, traditions, and the honesty of kiddos.

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Posts by Abigail Black

Senior Living + Inbound Marketing Go Viral

Senior Living + Inbound Marketing Go Viral

Inbound Marketing | Strategy & Campaigns

Even though Walker Methodist is a leader for top-notch care, their marketing efforts needed a bit more focus to deliver results.

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Mead Metals: When Industrial Goes Inbound

Mead Metals: When Industrial Goes Inbound

Inbound Marketing | Impact Award Submissions | Website

Mead Metals wanted to improve the look, feel, and user experience on their website. They needed help to get this overhaul executed.

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4 Tips for Choosing Images that Stick

4 Tips for Choosing Images that Stick

Inbound Marketing | Brand

When you’re creating marketing content, the image should be the last thing you polish your piece with.

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Marketing questions? Inbound is the answer.
Why is Writing an Email Newsletter so Difficult?

Why is Writing an Email Newsletter so Difficult?

Inbound Marketing | Strategy & Campaigns

Writing newsletters is hard. But, the effort is worth the value. Here are 10 tips to get you moving in the right direction.

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How Finding Your Marketing Agency is Like the Little Black Dress of Business

How Finding Your Marketing Agency is Like the Little Black Dress of Business

Inbound Marketing

FIndinding a marketing agency is similar to finding the perfect little black dress, here's how.

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14 Wickedly Awesome Halloween Costumes

14 Wickedly Awesome Halloween Costumes

Fun | Agency Life | Culture

Some may surprise you. Some may satisfy you. Some may shock you. Behold, the LI Halloween costume line-up. Enjoy!

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Make your brand better & more successful
Personal Development: The Investment in YOU

Personal Development: The Investment in YOU

Life Lessons | Work Life Balance | Buyer Personas

Find out how you can leverage what’s in your wheelhouse and use it to your advantage for personal development.

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Agency Life on West St. Germain

Agency Life on West St. Germain

Agency Life | Culture

Working in a creative advertising agency environment is different than your typical cookie-cutter corporate setting.

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5 Tips for a Positive Work Environment

5 Tips for a Positive Work Environment

Work Life Balance | Culture

Five tips to help you recognize, improve, and thrive in your environments, all while keeping them positive.

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