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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

5 Website Must-Haves [Infographic]

5 Website Must-Haves [Infographic]

Website | Website Design

Your website is your best tool - and nearly 90 percent of consumers will conduct web-based research prior to buying.

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Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

Social Media | Advertising & Marketing | Design | Inbound Marketing | Brand | Website

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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Lead Capturing is All About Building Trust: a Video from Wistia

Lead Capturing is All About Building Trust: a Video from Wistia

Inbound Marketing | Video

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Marketing questions? Inbound is the answer.
Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Content Marketing | Sales Enablement | Strategy & Campaigns | Website | Impact Award Submissions

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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A 5-Step Recipe For The Perfect Call-To-Action

A 5-Step Recipe For The Perfect Call-To-Action

Advertising & Marketing | Design | Inbound Marketing | Sales Enablement

Perfectionists beware: This one might make your head spin! We’re going to help you make the perfect Calls-To-Action for your company. You’re welcome.

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Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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Make your brand better & more successful
VIDEO: What is a Marketing Strategy?

VIDEO: What is a Marketing Strategy?

Inbound Marketing | Strategy & Campaigns

What is a marketing strategy? Watch our very own ukelele girl give the lowdown on everything marketing strategy and provide some examples.

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What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

Impact Award Submissions

I used to think submitting for awards was silly. HubSpot Impact Awards have totally changed my mind.

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What is UX and Why Do I Need to Care?

What is UX and Why Do I Need to Care?

Website

UX design affects how your customers feel about your brand, your website, and your products/services. Learn more about user experience design in light of accessibility and ever-shortening attention spans.

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