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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Strategy & Campaigns | Brand Strategy | Campaign Strategy | Marketing Strategy

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

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10 Vital Things You May Have Overlooked When Launching Your New Website

10 Vital Things You May Have Overlooked When Launching Your New Website

SEO | Website | Content | Lead Generation | KTR | Demand Generation | Website Design

Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.

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What's the Deal with Continuous Website Improvement?

What's the Deal with Continuous Website Improvement?

Strategy & Campaigns | Website

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.

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Marketing questions? Inbound is the answer.
You Just Gotta Hear it for Yourself: The Audio Video Extremes Impact Story

You Just Gotta Hear it for Yourself: The Audio Video Extremes Impact Story

Impact Award Submissions | Website Design

Audio Video Extremes wanted to share their story through an engaging website that's easy to digest. That's where Leighton Interactive came in.

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3 Video Marketing Trends for 2019: Just Having Video is Not Enough

3 Video Marketing Trends for 2019: Just Having Video is Not Enough

Advertising & Marketing | Content Marketing | Video

Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.

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5 Website Must-Haves [Infographic]

5 Website Must-Haves [Infographic]

Website | Website Design

Your website is your best tool - and nearly 90 percent of consumers will conduct web-based research prior to buying.

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Make your brand better & more successful
Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

Social Media | Advertising & Marketing | Design | Inbound Marketing | Website | Brand

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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Lead Capturing is All About Building Trust: a Video from Wistia

Lead Capturing is All About Building Trust: a Video from Wistia

Inbound Marketing | Video

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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