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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

Lead Capturing is All About Building Trust: a Video from Wistia

Lead Capturing is All About Building Trust: a Video from Wistia

Inbound Marketing | Video

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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A 5-Step Recipe For The Perfect Call-To-Action

A 5-Step Recipe For The Perfect Call-To-Action

Advertising & Marketing | Design | Inbound Marketing | Sales Enablement

Perfectionists beware: This one might make your head spin! We’re going to help you make the perfect Calls-To-Action for your company. You’re welcome.

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Marketing questions? Inbound is the answer.
Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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VIDEO: What is a Marketing Strategy?

VIDEO: What is a Marketing Strategy?

Inbound Marketing | Strategy & Campaigns

What is a marketing strategy? Watch our very own ukelele girl give the lowdown on everything marketing strategy and provide some examples.

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What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

Impact Award Submissions

I used to think submitting for awards was silly. HubSpot Impact Awards have totally changed my mind.

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Make your brand better & more successful
What is UX and Why Do I Need to Care?

What is UX and Why Do I Need to Care?

Website

UX design affects how your customers feel about your brand, your website, and your products/services. Learn more about user experience design in light of accessibility and ever-shortening attention spans.

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Five Components of a Strong Brand: an Infographic

Five Components of a Strong Brand: an Infographic

Inbound Marketing | Strategy & Campaigns | Brand

Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.

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How + Why Video is More Necessary than Ever for Successful Business Marketing

How + Why Video is More Necessary than Ever for Successful Business Marketing

Strategy & Campaigns | Content Marketing

Video marketing for business is not new, but now it's more important than ever. Your video marketing strategy can lead to more conversions and enhance your brand awareness.

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