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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

How Marketing Helps Critical Manufacturers Amidst COVID-19

How Marketing Helps Critical Manufacturers Amidst COVID-19

Advertising & Marketing | Business | Sales Enablement | COVID-19 Marketing

The COVID-19 crisis could serve as a catalyst to elevate your expertise and position your products and services. 

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ADA Website Compliance: What You Should Know in 2020

ADA Website Compliance: What You Should Know in 2020

Website Tools | Website Design

ADA compliance within websites has become even more vital in 2020, as the world shifts to digital.

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Bigger, Better, Faster, Stronger: A Tech Company Website Designed to WIN

Bigger, Better, Faster, Stronger: A Tech Company Website Designed to WIN

Design | Impact Award Submissions | Website Tools | Demand Generation | Website Design

When you're tasked with redesigning the website of a renowned, national technology company like Marco, you've got to get deep into the details.

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Marketing questions? Inbound is the answer.
The Marketing ROI Benchmark Cheatsheet You Never Knew You Needed

The Marketing ROI Benchmark Cheatsheet You Never Knew You Needed

Inbound Marketing

We’ve created a book of benchmarks cheatsheet to help you understand key inbound marketing metrics your business should focus on.

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Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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Five Components of a Strong Brand: an Infographic

Five Components of a Strong Brand: an Infographic

Inbound Marketing | Strategy & Campaigns | Brand

Your brand is more than a logo - here's an infographic featuring the five components of a strong brand that includes strategy, passion and why, buyer personas, and a clear strategy.

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Make your brand better & more successful
Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Strategy & Campaigns | Brand Strategy | Campaign Strategy | Marketing Strategy

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

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10 Vital Things You May Have Overlooked When Launching Your New Website

10 Vital Things You May Have Overlooked When Launching Your New Website

SEO | Website | Content | Lead Generation | KTR | Demand Generation | Website Design

Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.

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What's the Deal with Continuous Website Improvement?

What's the Deal with Continuous Website Improvement?

Strategy & Campaigns | Website

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.

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