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Clare Richards

About Clare

A deep love of art and design drives me as I navigate the ever-changing waters of marketing. I am constantly looking for new and better ways to give the inbound marketing methodology the beautiful face it deserves. As the Art Director, I ensure that all of the design work we produce is top notch and designed with a purpose. When I’m not trying to solve creative problems, my life revolves around my family and friends, my passion for music, and my addiction to stories.

Posts by Clare Richards

3 Video Marketing Trends for 2019: Just Having Video is Not Enough

3 Video Marketing Trends for 2019: Just Having Video is Not Enough

Advertising & Marketing | Content Marketing | Video

Just because the idea of video itself is no longer innovative doesn’t mean that tactics within video marketing aren’t innovative. Because just like any marketing effort, the landscape becomes more complex as more competition rolls in. 2019? It's time for a video strategy.

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5 Website Must-Haves [Infographic]

5 Website Must-Haves [Infographic]

Website | Website Design

Your website is your best tool - and nearly 90 percent of consumers will conduct web-based research prior to buying.

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Design Matters: Making a Good First Impression

Design Matters: Making a Good First Impression

Social Media | Advertising & Marketing | Design | Inbound Marketing | Website | Brand

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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Marketing questions? Inbound is the answer.
Lead Capturing is All About Building Trust: a Video from Wistia

Lead Capturing is All About Building Trust: a Video from Wistia

Inbound Marketing | Video

Landing pages aren't just for eBooks or white papers anymore. See how video can build rapport with users and ultimately drive conversion.

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Platinum Performance: What Happens When A Metal Company Goes Inbound

Platinum Performance: What Happens When A Metal Company Goes Inbound

Inbound Marketing | Strategy & Campaigns | Impact Award Submissions | Content Marketing | Website | Sales Enablement

What happens when a metal manufacturing company invests in an inbound marketing campaign? Magic. Magic happens.

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A 5-Step Recipe For The Perfect Call-To-Action

A 5-Step Recipe For The Perfect Call-To-Action

Advertising & Marketing | Design | Inbound Marketing | Sales Enablement

Perfectionists beware: This one might make your head spin! We’re going to help you make the perfect Calls-To-Action for your company. You’re welcome.

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Make your brand better & more successful
Why You Need a Holistic Marketing Strategy

Why You Need a Holistic Marketing Strategy

Marketing | Strategy & Campaigns | Website

Holistic marketing encompasses all pieces of marketing. When combined into an interconnected campaign, you achieve the most powerful kind of marketing.

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VIDEO: What is a Marketing Strategy?

VIDEO: What is a Marketing Strategy?

Inbound Marketing | Strategy & Campaigns

What is a marketing strategy? Watch our very own ukelele girl give the lowdown on everything marketing strategy and provide some examples.

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What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

What Winning HubSpot Impact Awards Has Taught Me About Telling Our Own Story

Impact Award Submissions

I used to think submitting for awards was silly. HubSpot Impact Awards have totally changed my mind.

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