Posts by Jennifer Lawrence
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.
The way marketers prove the value of their efforts is through closed loop reporting.
If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.
Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.
You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.
At Leighton Interactive, we field the question of what is the cost of inbound marketing a lot. Jen Keul, our VP, has the answer for you in this video - how much do our services cost.
Inbound marketing without demand generation: should you do it? Read more to find out.
You might already be familiar with inbound marketing and all it entails, but I’d like to discuss how inbound marketing can be used in your event marketing strategies.