<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=771842102927617&amp;ev=PageView&amp;noscript=1">

Jennifer Lawrence

Untitled-8 Learn More
View Topics  
Jennifer Lawrence

About Jennifer

As the Vice President, I build strong, personal relationships with each and every client that partners with Leighton Interactive. I love helping clients achieve their goals, dreams, and visions in ways they never thought possible. My daily schedule consists of meeting with clients, communicating client information to the inbound marketing team, and managing account managers. When I'm not busy with client work, I love to relax and spend time with my two amazing kids.

Posts by Jennifer Lawrence

Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

Read More

9 Traits of an Awesome Account Manager

9 Traits of an Awesome Account Manager

Leadership | Agency Life | Business

Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.

Read More

Your Guide to Closed Loop Reporting

Your Guide to Closed Loop Reporting

Data/Analysis

The way marketers prove the value of their efforts is through closed loop reporting.

Read More

Marketing questions? Inbound is the answer.
4 Tips for Successful Demand Gen

4 Tips for Successful Demand Gen

Demand Generation

If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.

Read More

Customer Data Collection is Crucial... Here's Why

Customer Data Collection is Crucial... Here's Why

Customer Satisfaction | Inbound Marketing | Sales Enablement | Lead Nurturing + Scoring

Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.

Read More

How Much Does Media Planning And Buying Cost?

How Much Does Media Planning And Buying Cost?

Paid Media

You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.

Read More

Make your brand better & more successful
How Much Do Our Services Cost? [VIDEO]

How Much Do Our Services Cost? [VIDEO]

Inbound Marketing | Strategy & Campaigns

At Leighton Interactive, we field the question of what is the cost of inbound marketing a lot. Jen Keul, our VP, has the answer for you in this video - how much do our services cost.

Read More

Can I Do Marketing and Ignore Demand Gen?

Can I Do Marketing and Ignore Demand Gen?

Inbound marketing without demand generation: should you do it? Read more to find out.

Read More

Before, During, After: Inbound Marketing + Event Marketing

Before, During, After: Inbound Marketing + Event Marketing

Event Marketing

You might already be familiar with inbound marketing and all it entails, but I’d like to discuss how inbound marketing can be used in your event marketing strategies.

Read More