Posts by Travis McGinnis
How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.
What is a CTA and how do yours stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.
We’ve all been a victim of hashtag abuse. Perhaps even guilty ourselves. If you've ever wondered how to use a hashtag, here's your guide.
These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.
Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:
Images serve a major purpose when it comes to best practices for search engine optimization. Obey these three commandments to optimize images for SEO:
When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.
This is the story of how we took Glacial Wood, an inbound marketing client, and connected the HubSpot Sales CRM and helped build a repeatable sales process with sales enablement services. That process has allowed theirs team to better qualify and prioritize the leads coming from their website.
SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.