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Travis McGinnis

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Travis McGinnis

About Travis

I’m passionate about making things happen for our clients, thus generating real and quantifiable results. As the Technical Marketing Manger, I have the joy to touch nearly every aspect of our clients’ inbound marketing efforts. From social media, to blogging, to PPC to lead nurturing, and email marketing. I love generating new ideas and then watching them come to life. In my free time, I brew my own beer with my dad and brother, play with my kids, go on dates with my wife and occasionally get a little gaming in.

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Posts by Travis McGinnis

Okay Google, How Do I Optimize for Voice Search?

Okay Google, How Do I Optimize for Voice Search?

SEO

How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.

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What's A Good CTA Click-Through Rate? [New Research]

What's A Good CTA Click-Through Rate? [New Research]

Inbound Marketing | Strategy & Campaigns | Website

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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How to Use a Hashtag Properly on Facebook & Twitter

How to Use a Hashtag Properly on Facebook & Twitter

Social Media | Inbound Marketing | Brand

We’ve all been a victim of hashtag abuse. Perhaps even guilty ourselves. If you've ever wondered how to use a hashtag, here's your guide.

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Marketing questions? Inbound is the answer.
6 Easy Steps to Increase Website Traffic with Targeted Keywords

6 Easy Steps to Increase Website Traffic with Targeted Keywords

Inbound Marketing | Content Marketing | SEO

These six easy steps are guaranteed to increase website traffic. They're so easy, even a caveman could do them.

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VIDEO: How to Use the Inverted Pyramid for Better Results

VIDEO: How to Use the Inverted Pyramid for Better Results

Website Design | Campaign Strategy

Planning and executing digital campaigns can be daunting, right? At Leighton Interactive, we make it easy for our clients - and one of the ways we do it is by never forgetting the fundamentals, like using the Inverted Pyramid. Here’s how it works:

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3 Crucial Steps to Optimize Images for SEO

3 Crucial Steps to Optimize Images for SEO

Inbound Marketing | SEO | Website

Images serve a major purpose when it comes to best practices for search engine optimization. Obey these three commandments to optimize images for SEO:

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Make your brand better & more successful
How to Reach Your Buyer Persona with SEO

How to Reach Your Buyer Persona with SEO

Advertising & Marketing | SEO | Buyer Personas

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

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Closing the Wooden Loop with Sales Enablement Services

Closing the Wooden Loop with Sales Enablement Services

Customer Satisfaction | Impact Award Submissions | Sales Enablement

This is the story of how we took Glacial Wood, an inbound marketing client, and connected the HubSpot Sales CRM and helped build a repeatable sales process with sales enablement services. That process has allowed theirs team to better qualify and prioritize the leads coming from their website.

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What is SEM?

What is SEM?

Paid Media | SEM

SEM stands for Search Engine Marketing. Essentially, if you’re running an SEM campaign, you’re buying search ads on either Bing or Google Ads. This post is going to focus on building a solid PPC strategy. As with all strategies, there are some best practices to keep in mind.

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