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3 Key Benefits Hiring an Inbound Marketing Agency Brings

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Posted by: Bridget Deutz on Tue, Apr 10, 2018

Leighton InteractiveLooking for a way to generate leads online and see a return on your marketing spend? Hiring an inbound marketing agency can help you do just that. Inbound marketing helps companies strengthen their digital efforts. More specifically, it helps attract and educate potential leads online and nurture them through the buying cycle until they are ready to become customers. Inbound marketing agencies use their expertise in these areas to get results:

  • Lead generation
  • Lead management
  • Email marketing
  • Marketing automation
  • Campaign creation
  • Website design
  • Social media monitoring
  • Blogging
  • Copywriting
  • Graphic design
  • Keyword research
  • Search engine optimization
  • And more

Inbound marketing changes the way businesses think about marketing. It puts customers and prospects at the center, enabling personalized content and valuable information when they are ready and asking for it. 

Here are three key benefits to partnering with an inbound agency:

1. Access to Invaluable Resources

Inbound marketing complements traditional marketing tactics; in fact when the two are used simultaneously, the impact is unmatched. Your current staff may not have the time, tools, or training to accomplish your online marketing goals. To be successful, it takes a team of copywriters, web developers, social media marketers, SEO experts, data enthusiasts, and graphic designers fueled by intelligence, creativity, and passion. A full-service agency specializing in inbound has all of these experts at their fingertips, ready to get to work for you. (Check out our experts)

2. Time for Other Tasks

There are many responsibilities and priorities necessary for running a successful business, and digital marketing makes up a small sliver of that pie. Of course, it's important, but it's not always the best thing to have filling up your employees' calendars. An inbound marketing agency saves businesses crucial time and allows internal employees to focus on tasks that are more essential to your core business offering. Let an agency manage all of the time-consuming tasks a successful inbound marketing campaign requires.

Inbound marketing agencies spend tons of time planning, creating, implementing, and analyzing each client’s marketing strategy. The planning and discovery stage is a critical first step in achieving inbound success. Learning about each client's value proposition, brand identity, and ideal customers helps agencies understand the importance of getting inside the minds of your customers and prospects; knowing how they speak, what they care about, and what their pain points are will set your inbound campaign up for success. And this is just the beginning – as you can see, developing and implementing an inbound marketing campaign takes time, energy, and dedication, so make sure your inbound marketing agency has all three.

3. The Power of Knowledge

Choosing to work with any agency is a big decision. When you partner with an inbound marketing agency to handle your company’s marketing, you want to be sure your investment in these marketing efforts is worthwhile. Work with an agency that has a data-driven approach and shares this data with you. Inbound agencies use data to know what is and isn't working and to adjust with a moment’s notice.

If you are interested in learning more about what an inbound marketing agency can do for you, request a free marketing assessment and we can discuss how we can help with your company’s marketing efforts to further your success.

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Bridget Deutz

About The Author

Bridget Deutz

As Director of Inbound Marketing I get to explore all areas of marketing including writing, brainstorming, strategizing, analyzing, and thinking big. My enthusiasm for people and creativity fuels my commitment to creating inbound content that produces positive results for our clients. I love writing, talking, learning, laughing, doodling, and finding a great quote. Outside of work, I enjoy spending time with my family and friends, reading, all things musical, and being crafty.

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