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Marketing Like a Mother

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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How one PR article led to a 900% increase in website traffic – no, I’m not kidding

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

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Using Data to Improve the Effectiveness of B2B Content Marketing

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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9 Types of Video Production to Incorporate into your Marketing Efforts

Video in marketing strategies is all the rage. Why is video so important? Well, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.

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Writing for Your Personas and Not Your Brand

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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LinkedIn Tools For Success

LinkedIn Tools For Success

Social Media | Inbound Marketing

Some of LinkedIn's free tools can be some of the best resources you can use when prospecting.

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5 HubSpot Reporting Features to Know in 2019

5 HubSpot Reporting Features to Know in 2019

Data/Analysis

According to HubSpot's State of Inbound report, when asked about the respondents' top marketing challenge, 40 percent listed proving the ROI of their marketing activities. And how do you prove ROI? Reporting.

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3 HubSpot & Inbound Marketing Predictions for 2019

3 HubSpot & Inbound Marketing Predictions for 2019

Inbound Marketing | Marketing Automation

Predictions for HubSpot and Inbound Marketing in 2019.

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Marketing questions? Inbound is the answer.
3 Steps to Starting a Successful Social Media Strategy in 2019

3 Steps to Starting a Successful Social Media Strategy in 2019

Social Media | Advertising & Marketing | Inbound Marketing

A successful social media strategy that can affect your business's bottom line can be created in three easy steps.

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5 Keys to Building Successful Client Relationships

5 Keys to Building Successful Client Relationships

Leadership | Agency Life

Managing client relationships really has nothing to do with managing. How to have better client-agency relationships in five steps.

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How to Be a Change-Maker in Marketing

How to Be a Change-Maker in Marketing

Culture | Marketing Strategy

What are you going to give yourself permission to change, explore and tackle head-on in 2019? Find out the steps to get there in this blog.

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Make your brand better & more successful
5 Inbound Marketing Trends for 2019

5 Inbound Marketing Trends for 2019

Inbound Marketing | Campaign Strategy

Here are five inbound marketing trends below, sure to be of importance in 2019 and beyond.

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The Limit Does Not Exist: Inbound Marketing Meets Linda

The Limit Does Not Exist: Inbound Marketing Meets Linda

Impact Award Submissions

As a technology company, Marco has struggled to tell their story and talk about their products in a way that is light-hearted and relatable. Until now, that is.

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Mission in a Bottle: The Achieve Clean Impact Story

Mission in a Bottle: The Achieve Clean Impact Story

Impact Award Submissions | Brand Strategy

After a new brand identity is launched for any company, there's a mini celebration that occurs between that team & ours but it isn't heralded with any finality. It's more of a launch party & preview of what comes next: the work. The work of Achieve Clean natural laundry detergent is philanthropic.

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