Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.
How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.
A strong marketing plan utilizes an event marketing strategy and sponsorship plan to it's fullest capacity. What's yours?
Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.
For those of you who think PR is a waste of time and money … I’m about to prove you wrong.
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Video in marketing strategies is all the rage. Why is video so important? Well, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.
How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.
Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.