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10 Vital Things You May Have Overlooked When Launching Your New Website

Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.

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The Relevance of Content in a Voice-Driven World

Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?

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How Can Public Relations Campaigns Help B2C Companies Grow? [Case Study]

Need to generate brand awareness, increase website traffic, and score some new leads? A public relations campaign might be your best bet - our client tried it out and their results were out of this world.

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What You Need to Know About LinkedIn Hashtags

You've seen hashtags on Twitter, Facebook, and Instagram — but are you fully utilizing them for your LinkedIn marketing efforts? Learn how to in this blog.

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Okay Google, How Do I Optimize for Voice Search?

How do you optimize your website for voice search? That's the big question marketers are asking now that speech recognition technology is finally at a point where it is intelligent enough to understand the nuances of human language.

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Writing for Emotional Impact (Even in Marketing Blogs)

Writing for Emotional Impact (Even in Marketing Blogs)

Content | Marketing Strategy

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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What's A Good CTA Click-Through Rate? [New Research]

What's A Good CTA Click-Through Rate? [New Research]

Inbound Marketing | Strategy & Campaigns | Website

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

Event Marketing | Marketing Strategy

A strong marketing plan utilizes an event marketing strategy and sponsorship plan to it's fullest capacity. What's yours?

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Marketing questions? Inbound is the answer.
Marketing Like a Mother

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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How one PR article led to a 900% increase in website traffic – no, I’m not kidding

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

Public Relations | Content

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

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Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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Make your brand better & more successful
9 Types of Video Production to Incorporate into your Marketing Efforts

9 Types of Video Production to Incorporate into your Marketing Efforts

Video in marketing strategies is all the rage. Why is video so important? Well, viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent when reading it in text.

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Writing for Your Personas and Not Your Brand

Writing for Your Personas and Not Your Brand

Content Marketing | Campaign Strategy | Buyer Personas

How crafting content on behalf of your personas and target market is the right strategy for your marketing efforts. It's about (way!) less than writing about your company, product, and service.

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What's the Deal with Continuous Website Improvement?

What's the Deal with Continuous Website Improvement?

Strategy & Campaigns | Website

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up? Enter continuous website improvement.

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