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VIDEO: The Power of Blogs and the Key to Conversion

Did you know that 60 percent of the population feels more confident and engaged with a brand when they’re reading about it in a blog? The reason is simple: Blogging builds trust. All you have to do is keep it real in your writing.

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5 Website Must-Haves [Infographic]

Your website is your best tool - and nearly 90 percent of consumers will conduct web-based research prior to buying.

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Design Matters: Making a Good First Impression

Nobody likes a sweaty handshake, and nobody likes a website that looks like it came out of the 90s. Know what those have in common? First impressions.

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VIDEO: Get Your Salespeople to Use Your Content

Imagine you’re the marketing director for the Dunder Mifflin paper company (from TV’s “The Office”). Your team has developed a digital marketing strategy with kick-butt content that’s going to really move the needle for DM, but it won't work without buy-in from the sales team. What can you do?

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How to Craft More Content for Your Website Than You'll Know What to Do With

Managing content creation is likely a large part of your marketing strategy. Is it the most exhausting, endless part too? Here's the help you need.

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6 Things You Need to Set Up Facebook Dynamic Ads

6 Things You Need to Set Up Facebook Dynamic Ads

Social Media | Campaign Strategy

Wondering if Facebook's Dynamic Ads will work for you? Before you try to set them up, make sure you are able to do these 6 things.

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3 Social Metrics You Should Pay Attention To

3 Social Metrics You Should Pay Attention To

Inbound Marketing | Social Media

Here are the top three analytics you should focus on when it comes to your social media performance.

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5 Best Practices to Increase LinkedIn Engagement Put to the Test

5 Best Practices to Increase LinkedIn Engagement Put to the Test

Social Media | Inbound Marketing

Here are the 5 most promising LinkedIn best practices to increase engagement. I put them to the test - here's what I found.

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Marketing questions? Inbound is the answer.
5 Ways Hiring a Website Content Writer Benefits Your Company

5 Ways Hiring a Website Content Writer Benefits Your Company

Advertising & Marketing | Inbound Marketing | SEO | Content Marketing

In order to put you at the top of the list in searches, it can be valuable to hire a website content writer.

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How to Reach Your Buyer Persona with SEO

How to Reach Your Buyer Persona with SEO

Advertising & Marketing | SEO

When it comes to SEO, what terms should you try to rank for? How do you decide on those terms? The answer is simple: start with your buyer persona.

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Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Downloadable Marketing Strategy Checklist: 30 Questions to Ask Yourself

Brand | Sales Enablement | Strategy & Campaigns | Website | Campaign Strategy

Here are 30 questions to ask yourself to gut-check your marketing strategy.

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Make your brand better & more successful
Closing the Wooden Loop with Sales Enablement Services

Closing the Wooden Loop with Sales Enablement Services

Sales Enablement | Customer Satisfaction

This is the story of how we took Glacial Wood, an inbound marketing client, and connected the HubSpot Sales CRM and helped build a repeatable sales process with sales enablement services. That process has allowed theirs team to better qualify and prioritize the leads coming from their website.

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Your Guide to Closed Loop Reporting

Your Guide to Closed Loop Reporting

Data/Analysis

The way marketers prove the value of their efforts is through closed loop reporting.

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Podcasting + Inbound Marketing = A New Kind of Impact

Podcasting + Inbound Marketing = A New Kind of Impact

Featured | Inbound Marketing | Impact Award Submissions

Here’s how inbound marketing made Next Monday the hero for thousands of people … and how those thousands are just the beginning.

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