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An Award & an Ode to our Favorite Websites

Twin Cities Business has revealed the results of the 2019 Best in Business survey... and we couldn't be happier.

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How A Fist-Sized Tumor Led to Speaking at Inbound 2019

Travis McGinnis is Leighton Interactive's Technical Marketing Lead. He's speaking at Inbound19 on What's in a CTA? And he's a brain cancer survivor.

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Test-Taking, Creativity, and Why Most Of Us Are Doing Strategy Wrong

Is the test-taking culture established in school ruining our ability to think creatively about strategy as adults?

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10 Vital Things You May Have Overlooked When Launching Your New Website

Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.

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The Relevance of Content in a Voice-Driven World

Voice-activated technology is all the rage, but what does this mean for your content? Should you be worried?

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5 Marketing Strategies that Build Brand Trust

5 Marketing Strategies that Build Brand Trust

Brand | Brand Strategy

Using these marketing strategies is the key to building brand trust. Be authentic. Listen. Delivering on promises — trust us, this all matters in business.

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How to Repurpose Content Like a Badass Botanist

How to Repurpose Content Like a Badass Botanist

Blogging | Campaign Strategy | Marketing Strategy

Is your content strategy overgrown? Does it pain you think about hacking into some of your precious content to perform an audit? You can't skip this step!

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Recruiting Clients that Fit With Your Company Mission

Recruiting Clients that Fit With Your Company Mission

Culture | Sales Enablement

Wondering how to attract clients? More specifically, how to attract the ideal client? The answer is all in your company values.

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Marketing questions? Inbound is the answer.
Writing for Emotional Impact (Even in Marketing Blogs)

Writing for Emotional Impact (Even in Marketing Blogs)

Content | Marketing Strategy

Writing for emotional impact forges a human connection and makes consumers feel seen, which is one of the most important parts of marketing.

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What's A Good CTA Click-Through Rate? [New Research]

What's A Good CTA Click-Through Rate? [New Research]

Inbound Marketing | Strategy & Campaigns | Website

How do your call-to-actions stand up? Are they good? Bad? Here's the average CTA click-through rates, broken down by industry. Just for you. Enjoy.

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7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

7 Reasons Sponsoring an Event is a Brilliant Marketing Strategy

Event Marketing | Marketing Strategy

A strong marketing plan utilizes an event marketing strategy and sponsorship plan to it's fullest capacity. What's yours?

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Make your brand better & more successful
Marketing Like a Mother

Marketing Like a Mother

Culture | Inbound Marketing | Campaign Strategy

Mama said there'd be days like this. But what did Mom say about marketing? Read Leighton Interactive's ode to Mother's Day 2019 to see matriarch wisdom.

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How one PR article led to a 900% increase in website traffic – no, I’m not kidding

How one PR article led to a 900% increase in website traffic – no, I’m not kidding

Public Relations | Content

For those of you who think PR is a waste of time and money … I’m about to prove you wrong.

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Using Data to Improve the Effectiveness of B2B Content Marketing

Using Data to Improve the Effectiveness of B2B Content Marketing

Inbound Marketing | Data/Analysis | Campaign Strategy

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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