The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
According to HubSpot's State of Inbound report, when asked about the respondents' top marketing challenge, 40 percent listed proving the ROI of their marketing activities. And how do you prove ROI? Reporting.
The way marketers prove the value of their efforts is through closed loop reporting.