Creating a lead generating machine in 2019 is hard. If your website doesn't at least include these 10 critical things, you're missing out.
A piece of inbound marketing is SEO. And a piece of SEO is keywords. So how can you tell people are searching for certain keywords? Here's the answer.
If you're asking yourself if you need a meta description and following it up with Why?, then this is for you. Meta descriptions aren't as complicated as you think.
Writing content at the desk all day without the assurance that it'll make the ranks in Google can easily make you lose motivation. SEO content has to be appealing, digestible by search engines, and make people want to read it.