Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.
Learn how Bernick's has changed their focus in the last year to tailor to their leads and put sales and marketing under one roof.
Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.
How to measure customer satisfaction? That's the big question these days. Customers are the lifeblood of any business, and their satisfaction dictates your company's success or failure.
Have you ever wondered what goes into making a buyer persona? This blog teaches you how to create a persona that will help you focus on your nurturing strategies and content creation.